Marketing - The Retro Revolution - Couverture souple

Acheter neuf

Afficher cet article

EUR 68,70

Autre devise

EUR 4,69 exp�dition depuis Royaume-Uni vers France

Autres �ditions populaires du m�me titre

9780761968504: Marketing: The Retro Revolution

Edition pr�sent�e

ISBN 10 : 0761968504 ISBN 13 : 9780761968504
Editeur : SAGE Publications Inc, 2001
Couverture rigide

R�sultats de recherche pour Marketing - The Retro Revolution

Image d'archives

Marketing - The Retro Revolution

Prof Stephen Brown

Edit� par SAGE Publications Ltd, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Softcover

Vendeur : Ammareal, Morangis, France

�valuation du vendeur 5 sur 5 �toiles

Softcover. Etat : Bon. L�g�res traces d'usure sur la couverture. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. N� de r�f. du vendeur D-764-469

Acheter D'occasion

EUR 3,99

Autre devise

Frais de port : EUR 3,50

Vers France

Quantit� disponible : 1 disponible(s)

Image d'archives

Marketing - the Retro Revolution

Brown, Stephen

Edit� par SAGE Publications, Limited, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Couverture souple Edition originale

Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de r�f. du vendeur 15531498-20

Acheter D'occasion

EUR 5,51

Autre devise

Frais de port : EUR 4,11

De Royaume-Uni vers France

Quantit� disponible : 1 disponible(s)

Image d'archives

Marketing - the Retro Revolution

Brown, Stephen

Edit� par SAGE Publications, Limited, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Couverture souple Edition originale

Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. N� de r�f. du vendeur GRP94908154

Acheter D'occasion

EUR 5,51

Autre devise

Frais de port : EUR 4,11

De Royaume-Uni vers France

Quantit� disponible : 1 disponible(s)

Image d'archives

Marketing - the Retro Revolution

Brown, Stephen

Edit� par SAGE Publications, Limited, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Couverture souple Edition originale

Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de r�f. du vendeur GRP71136921

Acheter D'occasion

EUR 5,51

Autre devise

Frais de port : EUR 4,11

De Royaume-Uni vers France

Quantit� disponible : 1 disponible(s)

Image d'archives

Marketing - The Retro Revolution

Brown, Prof Stephen

Edit� par SAGE Publications Ltd, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion paperback

Vendeur : Goldstone Books, Llandybie, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

paperback. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N� de r�f. du vendeur mon0007402592

Acheter D'occasion

EUR 3,80

Autre devise

Frais de port : EUR 5,86

De Royaume-Uni vers France

Quantit� disponible : 1 disponible(s)

Image d'archives

Marketing - The Retro Revolution

Stephen Brown

Edit� par SAGE Publications Inc, United States, Thousand Oaks, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Paperback

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Very Good. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management Has marketing moved from `new and improved to `as good as always? Is old the new `new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR004750033

Acheter D'occasion

EUR 5,34

Autre devise

Frais de port : EUR 5,28

De Royaume-Uni vers France

Quantit� disponible : 2 disponible(s)

Image d'archives

Marketing: The Retro Revolution

Brown, S.

Edit� par Sage Publications Ltd, 2001

ISBN 10 : 0761968512 ISBN 13 : 9780761968511

Ancien ou d'occasion Couverture souple

Vendeur : Anybook.com, Lincoln, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780761968511. N� de r�f. du vendeur 9931854