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Problems in Marketing, Second Edition: Applying Key Concepts and Techniques - Couverture souple

Moutinho, Luiz A. M.; Chien, Charles

 
9780761971795: Problems in Marketing, Second Edition: Applying Key Concepts and Techniques
Couverture souple
ISBN 10 : 0761971793 ISBN 13 : 9780761971795
Editeur : SAGE Publications Ltd, 2007

Synopsis

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.

A companion Web site with resources for students and instructors is available.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

À propos de la quatrième de couverture

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
0761971793
ISBN 13 
9780761971795
Reliure
Broché
Numéro d'édition
2
Nombre de pages
322
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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