Advances in Business and Management Forecasting (3) - Couverture rigide

 
9780762304370: Advances in Business and Management Forecasting (3)
Couverture rigide
ISBN 10 : 0762304375 ISBN 13 : 9780762304370
Editeur : JAI Press Inc., 2002

Synopsis

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

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Éditeur
JAI Press Inc.
Date d'édition
2002
Langue
anglais
ISBN 10 
0762304375
ISBN 13 
9780762304370
Reliure
Relié
Nombre de pages
208
Éditeur
Lawrence Kenneth D., Geurts Michael D., Geurard Jr. John B.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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