Articles liés à Developments in Australasian Marketing: Supplement...

Developments in Australasian Marketing: Supplement 1, 2000 - Couverture rigide

 
9780762306367: Developments in Australasian Marketing: Supplement 1, 2000
Couverture rigide
ISBN 10 : 076230636X ISBN 13 : 9780762306367
Editeur : JAI Press Inc., 2001

Synopsis

"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
JAI Press Inc.
Date d'édition
2001
Langue
anglais
ISBN 10 
076230636X
ISBN 13 
9780762306367
Reliure
Relié
Nombre de pages
344
Éditeur
McNaughton Rod B.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible