Research in Consumer Behavior (10) - Couverture rigide

Couverture rigide

ISBN 10 : 0762313048 ISBN 13 : 9780762313044

Editeur : JAI Press Inc., 2006

Synopsis

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

A propos du livre

Présentation de l'éditeur

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and
qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.

Series information at: http://www.elsevier.com/locate/series/rcb

*International in scope
*Qualitative and quantitative approach to consumer behavior research

Détails de l'édition

• Éditeur: JAI Press Inc.
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0762313048
• ISBN 13: 9780762313044
• Reliure: Relié
• Nombre de pages: 286
• Éditeur: Belk Russell W.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible