Articles liés à Research in Consumer Behavior (10)

Research in Consumer Behavior (10) - Couverture rigide

 
9780762313044: Research in Consumer Behavior (10)
Couverture rigide
ISBN 10 : 0762313048 ISBN 13 : 9780762313044
Editeur : JAI Press Inc., 2006

Synopsis

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
JAI Press Inc.
Date d'édition
2006
Langue
anglais
ISBN 10 
0762313048
ISBN 13 
9780762313044
Reliure
Relié
Nombre de pages
274
Éditeur
Belk Russell W.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible