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Synopsis
Unlock the Secret to Higher Profits by Avoiding These 7 Common Pitfalls
Most businesses unknowingly sabotage their own success. This book reveals the 7 profit-killing mistakes that hold companies back—and how to fix them. Here are four:
You sound just like everyone else.
If your messaging is full of industry jargon and technical talk, potential clients can’t tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client’s language and sets you apart.
You're selling expertise, not results.
Clients don’t want to decipher technical details—they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy.
You struggle to defend your price.
Too many companies let “the market” dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation—not a deal-breaker.
You think this doesn’t apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%—even in tough times.
If you’re ready to stop competing on price and start winning on value, this book is your roadmap.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. This little book was developed from observing and then redesigning twelve-thousand executive-level sales presentations to make the buyer comfortable and improve success rates 25% to 100%. There is Hard Way to sell and a Soft Way. The Hard way is an agony for both buyer and seller. The Soft Way is the way humans actually interact when searching for the Buyer's problem and solving it in a natural, easy, conversational way. It is about human behavior-yours and your Buyers'. These Soft Selling skills can remove much of your selling stress. N° de réf. du vendeur 00093790923
Acheter D'occasion
EUR 4,03
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 6 disponible(s)
Image d'archives
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This little book was developed from observing and then redesigning twelve-thousand executive-level sales presentations to make the buyer comfortable and improve success rates 25% to 100%. There is Hard Way to sell and a Soft Way. The Hard way is an agony for both buyer and seller. The Soft Way is the way humans actually interact when searching for the Buyer's problem and solving it in a natural, easy, conversational way. It is about human behavior-yours and your Buyers'. These Soft Selling skills can remove much of your selling stress. N° de réf. du vendeur 00096349997
Acheter D'occasion
EUR 4,03
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
paperback
Vendeur : Your Online Bookstore, Houston, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Fair. N° de réf. du vendeur 0762404019-4-37636549
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EUR 4,03
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Expédition nationale : Etats-Unis
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0762404019.VG
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EUR 4,06
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Expédition nationale : Etats-Unis
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Image fournie par le vendeur
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0762404019.G
Acheter D'occasion
EUR 4,06
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press (edition 2nd), 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0762404019-11-1
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EUR 4,61
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Expédition nationale : Etats-Unis
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Image fournie par le vendeur
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Couverture souple
Vendeur : 3Brothers Bookstore, Egg harbor township, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : like_new. Book is in like new condition with only potential shelf wear. No marking or highlighting. N° de réf. du vendeur EVV.0762404019.LN
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EUR 5,51
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Expédition nationale : Etats-Unis
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Image d'archives
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. This little book was developed from observing and then redesigning twelve-thousand executive-level sales presentations to make the buyer comfortable and improve success rates 25% to 100%. There is Hard Way to sell and a Soft Way. The Hard way is an agony for both buyer and seller. The Soft Way is the way humans actually interact when searching for the Buyer's problem and solving it in a natural, easy, conversational way. It is about human behavior-yours and your Buyers'. These Soft Selling skills can remove much of your selling stress. N° de réf. du vendeur CIN0762404019G
Acheter D'occasion
EUR 5,86
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 6 disponible(s)
Image d'archives
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. This little book was developed from observing and then redesigning twelve-thousand executive-level sales presentations to make the buyer comfortable and improve success rates 25% to 100%. There is Hard Way to sell and a Soft Way. The Hard way is an agony for both buyer and seller. The Soft Way is the way humans actually interact when searching for the Buyer's problem and solving it in a natural, easy, conversational way. It is about human behavior-yours and your Buyers'. These Soft Selling skills can remove much of your selling stress. N° de réf. du vendeur CIN0762404019VG
Acheter D'occasion
EUR 5,86
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
Edité par
Running Press, 1998
ISBN 10 : 0762404019
ISBN 13 : 9780762404018
Ancien ou d'occasion
Paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_415187998
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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