Making of the Great Communicator: Ronald Reagan's Transformation From Actor To Governor - Couverture rigide

Holden, Kenneth

 
9780762778492: Making of the Great Communicator: Ronald Reagan's Transformation From Actor To Governor
Couverture rigide
ISBN 10 : 0762778490 ISBN 13 : 9780762778492
Editeur : Lyons Press, 2013

Synopsis

One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: “It was simply a flagrant example of miscasting.” Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan’s side for the rest of the campaign, feeding him information about California’s problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it.

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À propos de l'auteur

Kenneth Holden earned his PhD in clinical psychology from Ohio State University. At UCLA, he met Stanley Plog, and they founded Behavior Science Corporation (BASICO), a market research and consulting firm that focused on businesses, government, and election polling. After they sold BASICO, Holden joined California State University at Northridge as an assistant professor, later becoming a director with the Hawaii Mental Health Division. He lives in Chico, California, where he remains active in various volunteer organizations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lyons Press
Date d'édition
2013
Langue
anglais
ISBN 10 
0762778490
ISBN 13 
9780762778492
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible