Articles liés à Health Industry Communication: New Media, New Methods,...

Health Industry Communication: New Media, New Methods, New Message - Couverture souple

Hicks, Nancy J.; Nicols, Christina M.

 
9780763778927: Health Industry Communication: New Media, New Methods, New Message
Couverture souple
ISBN 10 : 0763778923 ISBN 13 : 9780763778927
Editeur : Jones and Bartlett Publishers, Inc, 2011

Synopsis

Health Industry Communication:New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 3 -degree view of the world of health communication as well as a look at special topics that impact health communicators.Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include "Building a National Brand in Pediatric Healthcare," contributed by an author from a well-known children's hospital and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.

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À propos de l'auteur

Senior Vice President and Director of Strategic Planning and Research, Hager Sharp

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jones and Bartlett Publishers, Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
0763778923
ISBN 13 
9780763778927
Reliure
Broché
Nombre de pages
318
Coordonnées du fabricant
non disponible
Personne responsable
non disponible