Health Care Market Strategy: From Planning to Action - Couverture souple

Hillestad, Steven G.; Berkowitz, Eric N.

Couverture souple

ISBN 10 : 0763789283 ISBN 13 : 9780763789282

Editeur : Jones and Bartlett Publishers, Inc, 2012

Synopsis

Book by Hillestad Steven G Berkowitz Eric N

A propos du livre

Présentation de l'éditeur

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model-called the strategy/action match-from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

À propos de cette édition

• Éditeur: Jones and Bartlett Publishers, Inc
• Date d'édition: 2012
• ISBN 10: 0763789283
• ISBN 13: 9780763789282
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 358