Articles liés à Dictionary of Marketing Terms

Dictionary of Marketing Terms

Imber, Jane; Toffler, Betsy-Ann

 
9780764112140: Dictionary of Marketing Terms
ISBN 10 : 0764112147 ISBN 13 : 9780764112140
Editeur : Barrons Educational Series, 2000

Synopsis

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Barrons Educational Series
Date d'édition
2000
Langue
anglais
ISBN 10 
0764112147
ISBN 13 
9780764112140
Reliure
Vinyle relié
Numéro d'édition
3
Nombre de pages
640
Coordonnées du fabricant
non disponible
Personne responsable
non disponible