Branding + Interior Design: Visibility and Business Strategy for Interior Designers - Couverture rigide

Kuhteubl, Kim

Couverture rigide

ISBN 10 : 076435129X ISBN 13 : 9780764351297

Editeur : Schiffer Publishing Ltd, 2016

Synopsis

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewwho you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

A propos du livre

À propos de l'auteur

Kim Kuhteubl is an award-winning producer, writer, and Producer's Guild of America member. She's used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter @mebydesigntv.

Détails de l'édition

• Éditeur: Schiffer Publishing Ltd
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 076435129X
• ISBN 13: 9780764351297
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonie