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Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business and Nurturing Your Dream - Couverture rigide

Beaussart, Justine

 
9780764369391: Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business and Nurturing Your Dream
Couverture rigide
ISBN 10 : 0764369393 ISBN 13 : 9780764369391
Editeur : Schiffer Craft, 2025

Synopsis

For floral designers ready to open their own small business, here's an essential how-to guide from a budding designer who left a corporate job to successfully do just that.

Sharing the challenges and surprises she experienced in building her business, Justine explains:

• stocking the basic supplies and materials for your products' designing and packaging;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand, building your portfolio, and ensuring that your online presence builds clientele;
• using eco-friendly design techniques;
• preparing, packaging, and transporting your creations;
• communicating effectively with clients;
and more.

A review of design basics is included, with step-by-step instructions for nine floral arrangements.

Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.

Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—and contribute to developing a floral industry that is more respectful of the environment and that educates its consumers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Justine Beaussart left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Schiffer Craft
Date d'édition
2025
Langue
anglais
ISBN 10 
0764369393
ISBN 13 
9780764369391
Reliure
Relié
Nombre de pages
152
Coordonnées du fabricant
Kasco
https://schifferbooks.com/

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