Webmastering For Dummies - Couverture souple

Kienan, Brenda

Couverture souple

ISBN 10 : 0764501712 ISBN 13 : 9780764501715

Editeur : Hungry Minds Inc,U.S., 1997

Synopsis

A guide for anyone responsible for designing, staffing, implementing, promoting and maintaining a website and who is accountable for controlling costs and ultimately generating revenue. Readers are assisted in areas including evaluating their goals, marketing, revenue generation, demographic feedback and intranet versus Internet.

A propos du livre

Quatrième de couverture

The fun and easy way(TM) to pick up professional Web know–how

Updated with the latest e–commerce strategies!

Build, manage, and promote a professional Web site

Build and manage a site that pulls in visitors –– and dollars!
Whether you′re launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster′s job is never easy. Relax! With this friendly guide, now updated, you′ll get up to speed fast on all the fundamentals, from new trends in e–commerce to the latest high–tech tools.

Discover how to:
∗ Attract visitors with content, community, and commerce
∗ Implement a b2c or b2b e–commerce plan
∗ Capitalize on XML, broadband, and wireless
∗ Create effective marketing campaigns
∗ Defend your intellectual property
THE DUMMIES WAY(TM)
∗ Explanations in plain English
∗ "Get in, get out" information
∗ Icons and other navigational aids
∗ Tear–out cheat sheet
∗ Top ten lists
∗ A dash of humor and fun
Get Smart! www.dummies.com
∗ Register to win cool prizes
∗ Browse exclusive articles and excerpts
∗ Get a free Dummies Daily e–mail newsletter
∗ Chat with authors and preview other books
∗ Talk to us, ask questions, get answers

Présentation de l'éditeur

Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author′s easy–to–understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web –– like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.

Détails de l'édition

• Éditeur: Hungry Minds Inc,U.S.
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0764501712
• ISBN 13: 9780764501715
• Reliure: Broché
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible