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Creating successful software looks easy, and that is its initial appeal for many who attempt to do it. In truth, very few individuals who start off with a really bright idea ever reach the finish line successfully. The reason is simple until now, no one had a logical road map to follow.
Written by one of the most experienced entrepreneurs in the era of the Internet, this book steers you around the classic pitfalls. Ed Hasted explains what successful software pioneers have discovered, and how you too can overcome the many stumbling blocks.
You don′t have to be a conceptual genius, programmer, accountant, researcher, statistician, manager, designer, marketer, and award–winning salesman combined to reach your goals. You just need to know which bits of professional wisdom should be used at each stage.
Read this book as you begin your journey to software success. It will turn a complex process into common sense.
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