The Elements Of International English Style: A Guide To Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience - Couverture rigide

Weiss, Edmond H.

Couverture rigide

ISBN 10 : 0765615711 ISBN 13 : 9780765615718

Editeur : Routledge, 2005

Synopsis

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

A propos du livre

À propos de l?auteur

Edmond Weiss, PhD, is a writer, lecturer, and consultant, specializing in documentation, presentation, and internationalization for business and technical communication. He began his career producing documentaries for the CBS-owned television station in Philadelphia, later managed media research projects for the Franklin Institute, was associate dean of the University of Pennsylvania's Annenberg School of Communications, and recently spent a decade on the faculty of the Fordham University Business School. Currently, he is president of Edmond Weiss Consulting.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0765615711
• ISBN 13: 9780765615718
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible