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Does Marketing Need Reform?: Fresh Perspectives on the Future - Couverture rigide

Sheth, Jagdish N; Sisodia, Rajendra S

 
9780765616982: Does Marketing Need Reform?: Fresh Perspectives on the Future
Couverture rigide
ISBN 10 : 076561698X ISBN 13 : 9780765616982
Editeur : Routledge, 2006

Synopsis

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. He is internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. In 2004, Dr. Sheth was awarded both the Richard D. Irwin Distinguished Marketing Educator and the Charles Coolidge Parlin Awards, the two highest awards given by the American Marketing Association. Dr. Sheth is a prolific author, with several hundred articles and books published. Rajendra S. Sisodia is Professor of Marketing at Bentley College. He has a PhD in Marketing from Columbia University. In 2003, he was cited as one of "50 Leading Marketing Thinkers" by the Chartered Institute of Marketing. His book The Rule of Three (with Jag Sheth) was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Forthcoming books include Firms of Endearment (with Jag Sheth and David Wolfe), Tectonic Shift: The Geopolitical Realignment of Nations and The 4 As of Marketing (both with Jag Sheth).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2006
Langue
anglais
ISBN 10 
076561698X
ISBN 13 
9780765616982
Reliure
Relié
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780765616999: Does Marketing Need Reform?: Fresh Perspectives on the Future

Edition présentée

ISBN 10 :  0765616998 ISBN 13 :  9780765616999
Editeur : Routledge, 2006
Couverture souple