Crisis Communication - Couverture souple

Zaremba, Alan Jay

Couverture souple

ISBN 10 : 0765620529 ISBN 13 : 9780765620521

Editeur : Routledge, 2010

Synopsis

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

A propos du livre

Présentation de l'éditeur :

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

• Providing a theoretical framework for understanding crisis communication
• Examining the recommendations of academics and practitioners
• Reviewing cases that required efficient communication during crises
• Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Présentation de l'éditeur :

Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning..This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis..It prepares students by:.--providing a theoretical framework for understanding crisis communication.--examining the recommendations of academics and practitioners.--reviewing cases that required effective communication during crises.--describing the steps and stages for communication planning..Crisis Communication is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 2010
• ISBN 10: 0765620529
• ISBN 13: 9780765620521
• Reliure: Paperback
• Nombre de pages: 256