Articles liés à Customer Visits: Building a Better Market Focus
Synopsis
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
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À propos de l'auteur
McQuarrie, Edward F.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Customer Visits: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups. N° de réf. du vendeur 00109807540
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups. N° de réf. du vendeur 00109314769
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Customer Visits: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Couverture souple
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
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Etat : good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur BVV.0765622254.G
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Customer Visits: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
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Customer Visits: Building a Better Market Focus : Building a Better Market Focus
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Taylor & Francis Group, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. 3 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15444535-6
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups. N° de réf. du vendeur CIN0765622254G
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EUR 8,59
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups. N° de réf. du vendeur CIN0765622254VG
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EUR 8,59
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Customer Visits: Building a Better Market Focus
Edité par
Routledge, 2008
ISBN 10 : 0765622254
ISBN 13 : 9780765622259
Ancien ou d'occasion
Couverture souple
Vendeur : ebooks Keystone, Reading, PA, Etats-Unis
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Etat : good. This book is in good condition, with minimal signs of wear and tear. N° de réf. du vendeur GWKV.0765622254.G
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Customer Visits: Building a Better Market Focus
Vendeur : GoldBooks, Denver, CO, Etats-Unis
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Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 48I56_39_0765622254
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