Articles liés à Advertising Media Planning

Advertising Media Planning - Couverture souple

Kelley, Larry D.

 
9780765626363: Advertising Media Planning
Couverture souple
ISBN 10 : 0765626365 ISBN 13 : 9780765626363
Editeur : Routledge, 2011

Synopsis

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2011
Langue
anglais
ISBN 10 
0765626365
ISBN 13 
9780765626363
Reliure
Broché
Numéro d'édition
3
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible