Advertising and Violence: Concepts and Perspectives - Couverture souple

Rifon, Nora J.; Royne, Marla; Carlson, Les

Couverture souple

ISBN 10 : 0765642697 ISBN 13 : 9780765642691

Editeur : Routledge, 2014

Synopsis

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

A propos du livre

À propos de l?auteur

Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA

Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA

Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska–Lincoln, USA

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0765642697
• ISBN 13: 9780765642691
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible