Accountable Marketing - Couverture souple

Couverture souple

ISBN 10 : 0765647079 ISBN 13 : 9780765647078

Editeur : Routledge, 2016

Synopsis

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

A propos du livre

À propos de l'auteur

David W. Stewart holds the President's Chair in Marketing and Law at Loyola Marymount University, USA. He is a former editor of the Journal of Marketing and the Journal of the Academy of Marketing Science and is the current editor of the Journal of Public Policy and Marketing. He is a co-founder and current chair of MASB and has consulted for a wide array of corporations, government agencies, and not-for-profit organizations.

Craig T. Gugel is Assistant Professor of Advertising & Marketing Communications at Fashion Institute of Technology and President, CEO and Chief Research Officer of Gugelplex TV, Inc., USA. He is an advisory council member of the Marketing Accountability Standards Board and co-manages its Book Project team.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0765647079
• ISBN 13: 9780765647078
• Reliure: Broché
• Nombre de pages: 298
• Éditeur: Stewart David W
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne