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In Pursuit of Prestige: Strategy and Competition in U.S. Higher Education - Couverture rigide

Brewer, Dominic; Gates, Susan; Goldman, Charles R.

 
9780765800565: In Pursuit of Prestige: Strategy and Competition in U.S. Higher Education

Synopsis

This text examines American higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues: student enrollment, research funding, public fiscal support, and private giving. It describes institutions' investment, pricing and market behaviours.

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