Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding - Couverture rigide

Goldman, Seth; Nalebuff, Barry

 
9780770437497: Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding
Couverture rigide
ISBN 10 : 0770437494 ISBN 13 : 9780770437497
Editeur : Crown Currency, 2013

Synopsis

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.

Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

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À propos de l?auteur

BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management, where he teaches negotiation, innovation, and strategy.  He is the coauthor of Thinking Strategically, Co-opetition, Why Not?, and The Art of Strategy.  A graduate of MIT, and a Rhodes Scholar, he earned his doctorate at Oxford University.  He has been a columnist for Forbes, and a regular commentator on Marketplace.

SETH GOLDMAN is the president and TeaEO of Honest Tea, which he cofounded with Barry Nalebuff in 1997.  He is an internationally recognized spokesman for mission-driven enterprise and sustainability.  He appears regularly on MSNBC, CNBC, and Fox. He blogs for Treehugger.com, Inc.com, The Huffington Post, and the New York Times.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Crown Currency
Date d'édition
2013
Langue
anglais
ISBN 10 
0770437494
ISBN 13 
9780770437497
Reliure
Relié
Illustrateur
Choi Sungyoon
Numéro d'édition
1
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
MUSIC STORE professional GmbH
022188841282
Lars.Mueller@musicstore.de

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