Consuming Modernity: Gendered Behaviour and Consumerism Before the Baby Boom - Couverture souple

Couverture souple

ISBN 10 : 0774824697 ISBN 13 : 9780774824699

Editeur : University of British Columbia Press, 2014

Synopsis

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

A propos du livre

À propos de l'auteur

Cheryl Krasnick Warsh is Professor of History at Vancouver Island University. Dan Malleck is Associate Professor in Community Health Sciences at Brock University. Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian

Détails de l'édition

• Éditeur: University of British Columbia Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0774824697
• ISBN 13: 9780774824699
• Reliure: Broché
• Nombre de pages: 304
• Éditeur: Krasnick Warsh Cheryl, Malleck Dan
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible