Inside the Campaign: Managing Elections in Canada - Couverture souple

Couverture souple

ISBN 10 : 0774864672 ISBN 13 : 9780774864671

Editeur : University of British Columbia Press, 2020

Synopsis

Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada?
Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter examines a key occupation. Authors reveal the duties and obstacles faced by those working together during the heat of a campaign to get their respective leaders elected, as well as those covering and organizing election-related events. Real-world insights are presented by professors with their practitioner co-authors who draw on recent campaign experiences. The contributors demystify over a dozen occupations, including election overseers, campaign chairs, platform designers, communication personnel, political staff, journalists, and pollsters. The caretaker convention, the efforts of Elections Canada, and strategies behind political fundraising are also examined, as are new trends in public opinion polling, advertising, and data analytics. A series of vignettes from the 2019 Canadian election document real-world challenges that practitioners had to confront in their roles.
Inside the Campaign is the first book to profile the work carried out behind the scenes during a Canadian election campaign. Ultimately, it provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

A propos du livre

À propos de l'auteur

Alex Marland is professor of political science at Memorial University in Newfoundland and Labrador and author or editor of several books, including Whipped: Party Discipline in Canada. Thierry Giasson is professor of political science and director of the Groupe de recherche en communication politique at Université Laval in Québec and also the author or editor of many books on Canadian politics.

Détails de l'édition

• Éditeur: University of British Columbia Press
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 0774864672
• ISBN 13: 9780774864671
• Reliure: Broché
• Nombre de pages: 252
• Éditeur: Marland Alex, Giasson Thierry
• Coordonnées du fabricant: non disponible
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