The Competitive Edge: Advanced Marketing for Dietetics Professionals - Couverture souple

King-Helm, Kathy

Couverture souple

ISBN 10 : 0781798965 ISBN 13 : 9780781798969

Editeur : Lippincott Williams and Wilkins, 2009

Synopsis

The Third Edition of "The Competitive Edge," edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, and new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. The companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in this book.

A propos du livre

Présentation de l'éditeur

The third edition of "The Competitive Edge", edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. There is supplemental information online with more extensive marketing plan financial forms and all the URLs mentioned in the book.

Détails de l'édition

• Éditeur: Lippincott Williams and Wilkins
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0781798965
• ISBN 13: 9780781798969
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible