Articles liés à The Competitive Edge: Advanced Marketing for Dietetics...

The Competitive Edge: Advanced Marketing for Dietetics Professionals - Couverture souple

King-Helm, Kathy

 
9780781798969: The Competitive Edge: Advanced Marketing for Dietetics Professionals
Couverture souple
ISBN 10 : 0781798965 ISBN 13 : 9780781798969
Editeur : Lippincott Williams and Wilkins, 2009

Synopsis

The Third Edition of "The Competitive Edge," edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, and new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. The companion Website offers supplemental information such as more extensive marketing plans, financial forms, and all the URLs mentioned in this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The third edition of "The Competitive Edge", edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. There is supplemental information online with more extensive marketing plan financial forms and all the URLs mentioned in the book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lippincott Williams and Wilkins
Date d'édition
2009
Langue
anglais
ISBN 10 
0781798965
ISBN 13 
9780781798969
Reliure
Broché
Numéro d'édition
3
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible