Customer-Centered Reengineering: Remapping for Total Customer Value - Couverture rigide

Crego, Edwin; Schiffrin, Peter

 
9780786302987: Customer-Centered Reengineering: Remapping for Total Customer Value

Synopsis

Customer-Centered Reengineering shows organizations how to reinvent themselves from the outside in, by realigning strategy, structure, systems, and people to put the customer at the center of their "universe."

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