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The Survey Research Handbook: Guidelines and Strategies for Conducting a Survey - Couverture rigide

Settle, Robert

 
9780786303588: The Survey Research Handbook: Guidelines and Strategies for Conducting a Survey
Couverture rigide
ISBN 10 : 0786303581 ISBN 13 : 9780786303588
Editeur : Irwin Professional Publishing, 1994

Synopsis

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of the "Survey Research Handbook" provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Irwin Professional Publishing
Date d'édition
1994
Langue
anglais
ISBN 10 
0786303581
ISBN 13 
9780786303588
Reliure
Relié
Numéro d'édition
2
Nombre de pages
450
Coordonnées du fabricant
non disponible
Personne responsable
non disponible