The Handbook of Strategic Public Relations & Integrated Communications - Couverture rigide

Caywood, Clarke

Couverture rigide

ISBN 10 : 0786311312 ISBN 13 : 9780786311316

Editeur : Irwin Professional Publishing, 1997

Synopsis

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important - or more challenging. "The Handbook of Strategic Public Relations & Integrated Communications" is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management; Marketing public relations; Client-agency relationships; Environmental public relations; High-tech PR; And more!

A propos du livre

À propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Détails de l'édition

• Éditeur: Irwin Professional Publishing
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0786311312
• ISBN 13: 9780786311316
• Reliure: Relié
• Nombre de pages: 574
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible