The New Rules of Marketing: How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry - Couverture rigide

Newell, Frederick

 
9780786312283: The New Rules of Marketing: How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry

Synopsis

Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are "need to know"; and why Paerto's law is not always useful.

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