Articles liés à Soap Operas Worldwide: Cultural and Serial Realities

Soap Operas Worldwide: Cultural and Serial Realities - Couverture souple

Matelski, Marilyn J.

 
9780786472802: Soap Operas Worldwide: Cultural and Serial Realities
Couverture souple
ISBN 10 : 0786472804 ISBN 13 : 9780786472802
Editeur : McFarland & Co Inc, 2012

Synopsis

While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day.

Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

The late Marilyn J. Matelski was professor emerita of communication at Boston College in Chestnut Hill, Massachusetts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McFarland & Co Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
0786472804
ISBN 13 
9780786472802
Reliure
Broché
Nombre de pages
231
Coordonnées du fabricant
non disponible
Personne responsable
non disponible