In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups.
In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.
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Cory Barker is a Ph.D. candidate in the Department of Communication & Culture at Indiana University. His writing has appeared in Vox, Complex, The A.V. Club, and other publications. He lives in Peoria, Illinois.
Myc Wiatrowski is an analyst of business and culture and associate instructor in the Department of Folklore and Ethnomusicology at Indiana University in Bloomington.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media. N° de réf. du vendeur LU-9780786497478
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Paperback. Etat : new. Paperback. In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media. Collecting several new essays from scholars around the globe, this collection seeks to participate in the ongoing discourse about Netflix's place in contemporary culture. These contributors explore the intricacies of the enormous effect Netflix has had on how we consume popular media in the everyday world and examines the streaming giant as a disruptor and cultural institution. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780786497478
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