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Experience the Message: How Experiential Marketing Is Changing the Brand World - Couverture rigide

Lendermann, Max

 
9780786715367: Experience the Message: How Experiential Marketing Is Changing the Brand World
Couverture rigide
ISBN 10 : 0786715367 ISBN 13 : 9780786715367
Editeur : Basic Books, 2005

Synopsis

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand—its essence and its benefits—to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Basic Books
Date d'édition
2005
Langue
anglais
ISBN 10 
0786715367
ISBN 13 
9780786715367
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible