Experience the Message: How Experiential Marketing Is Changing the Brand World - Couverture rigide

Lendermann, Max

Couverture rigide

ISBN 10 : 0786715367 ISBN 13 : 9780786715367

Editeur : Basic Books, 2005

Synopsis

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand—its essence and its benefits—to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

A propos du livre

À propos de l?auteur

Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0786715367
• ISBN 13: 9780786715367
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible