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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment - Couverture rigide
Synopsis
This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.
Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
ALAN R. ANDREASEN is professor of marketing and dean for faculty affairs at the School of Business of Georgetown University. Andreasen is also an internationally known marketing consultant who has worked with numerous organizations including the National Endowment for the Arts, the Public Broadcasting System, and the U.S. Agency for International Development, the National Cancer Institute, the United Way of America. He is the coauthor (with Philip Kottler) of Strategic Marketing for Nonprofit Organizations (4th ed., 1991), and the author of Cheap But Good Marketing Research (1991).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass (edition 1), 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Hardcover. Etat : Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 0787901377-11-1
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
Ancien ou d'occasion
Couverture rigide
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Couverture rigide
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur V18A-04885
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. N° de réf. du vendeur G0787901377I4N00
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Jossey-Bass, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
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Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
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ISBN 10 : 0787901377
ISBN 13 : 9780787901370
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Hardcover. Etat : Very Good. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780787901370
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