Art of Framing - Couverture souple

T. Fairhurst, Gail

Couverture souple

ISBN 10 : 0787901814 ISBN 13 : 9780787901813

Editeur : John Wiley &Sons, 1996

Synopsis

Learn the language of persuasion How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.

A propos du livre

À propos de l'auteur

GAIL T. FAIRHURST is professor and head of the Department of Communication at the University of Cincinnati and has consulted with numerous organizations, including General Electric, the Kroger Company, and Children's Hospital of Cincinnati. She has published widely in management, organizational, and communication journals. ROBERT A. SARR is chairman and general manager of Santa Fe Southern Railway, Inc. His indepAndent management consulting clients include Colgate--Palmolive, Procter & Gamble, and the Girl Scouts of America. Specializing in the creation of high--performance systems, he has also consulted in Japan, the Philippines, and Europe.

Détails de l'édition

• Éditeur: John Wiley &Sons
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0787901814
• ISBN 13: 9780787901813
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible