Communicating Change Wrkplace Mrktplace - Couverture souple

D'Aprix, Roger

 
9780787901998: Communicating Change Wrkplace Mrktplace
Couverture souple
ISBN 10 : 0787901997 ISBN 13 : 9780787901998
Editeur : John Wiley & Sons, 1996

Synopsis

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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À propos de l?auteur

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
1996
Langue
anglais
ISBN 10 
0787901997
ISBN 13 
9780787901998
Reliure
Broché
Numéro d'édition
1
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible