The Market Value Process: Bridging Customer & Shareholder Value - Couverture rigide

Cleland, Alan S.; Bruno, Albert V.

Couverture rigide

ISBN 10 : 0787902756 ISBN 13 : 9780787902759

Editeur : John Wiley & Sons, 1996

Synopsis

Book by Cleland Alan S Bruno Albert V

A propos du livre

Présentation de l'éditeur :

Discover a unique, cross–functional approach to developing strategy

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price–cutting is king. It details a twelve–step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Quatrième de couverture :

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price–cutting is king. It details a twelve–step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

À propos de cette édition

• Éditeur: John Wiley & Sons
• Date d'édition: 1996
• ISBN 10: 0787902756
• ISBN 13: 9780787902759
• Reliure: Relié
• Nombre de pages: 244