Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors - Couverture rigide

Herron, Douglas B.

Couverture rigide

ISBN 10 : 0787903264 ISBN 13 : 9780787903268

Editeur : Jossey-Bass, 1996

Synopsis

The most helpful blAnd of theory and nuts-and-bolts practice I've seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center

Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

A propos du livre

À propos de l'auteur

DOUGLAS B. HERRON is president of Campaign Associates, Inc., a fundraising and marketing firm for nonprofit organizations. He has wide executive fundraising experience with the YMCA or the USA and hundreds of local YMCAs. Herron is author of Marketing Management for Social Service and has taught courses at Stanford University and the University of San Francisco Graduate School of Nonprofit Management.

Détails de l'édition

• Éditeur: Jossey-Bass
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0787903264
• ISBN 13: 9780787903268
• Reliure: Relié
• Nombre de pages: 303
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible