The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working With the Media to : Generate Publicity, Enhance ... Change Public Policy, Handle Crises and - Couverture souple

Bonk, Kathy; Griggs, Henry

 
9780787943738: The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working With the Media to : Generate Publicity, Enhance ... Change Public Policy, Handle Crises and
Couverture souple
ISBN 10 : 0787943738 ISBN 13 : 9780787943738
Editeur : Jossey-Bass Inc.,U.S., 1999

Synopsis

A Publication of the Communications Consortium Media Center This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:? Construct a solid strategic communications plan? Research media trAnds and case studies? Track public education and awareness? Select the most appropriate type of media for each campaign? Utilize new media and technology for increased publicity? Develop top-quality written materials and engaging releases? Handle media crises quickly and competently? Organize staffing and funding resources efficiently

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À propos de l?auteur

KATHY BONK, Henry Griggs, and Emily Tynes are cofounders of the Communications Consortium Media Center in Washington, D.C., a nonprofit organization that creates communications strategies for policy change. Kathy Bonk, CCMC's executive director, has extensive experience in working with foundations and government agencies on policy issues. HENRY GRIGGS is a writer and communications consultant who has organized hundreds of media events in cities nationwide. EMILY TYNES, CCMC's vice president, has managed media campaigns and conducted workshops in the United States and overseas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
1999
Langue
anglais
ISBN 10 
0787943738
ISBN 13 
9780787943738
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible