Articles liés à Beyond Spin: The Power of Strategic Corporate Journalism

Beyond Spin: The Power of Strategic Corporate Journalism - Couverture souple

Kounalakis, Markos

 
9780787945503: Beyond Spin: The Power of Strategic Corporate Journalism
Couverture souple
ISBN 10 : 0787945501 ISBN 13 : 9780787945503
Editeur : Jossey-Bass, 1999

Synopsis

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from S.G.I, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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À propos de l'auteur

MARKOS KOUNALAKIS, a veteran print and network broadcast journalist, has covered wars and revolutions, both civil and technological, and written for Newsweek, the Wall Street Journal, and the Los Angeles Times. He is the author of Defying Gravity: The Making of Newton (1993) and lives in San Francisco. email: NewsScribe@aol.com DREW BANKS, SGI's director of employee communications and integrated performance support, has blAnded his engineering, arts, and business background to architect technology solutions that enable human potential. Drew speaks regularly at professional forums on various intranet-related topics. He lives in San Francisco. email: dbanks@alum.mit.edu KIM DAUS, a former newspaper and magazine publisher, manages worldwide intranet operations and communications strategies at SGI, including Junction, the company's intranet portal site. She speaks internationally on topics such as communication strategies, intranet development, and knowledge management. She lives in Sausalito, California.

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Éditeur
Jossey-Bass
Date d'édition
1999
Langue
anglais
ISBN 10 
0787945501
ISBN 13 
9780787945503
Reliure
Broché
Nombre de pages
292
Coordonnées du fabricant
non disponible
Personne responsable
non disponible