Articles liés à Entry Strategies for International Markets, 2nd, Revised...
Synopsis
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Entry Strategies for International Markets
Edité par
Jossey-Bass, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
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Entry Strategies for International Markets
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ISBN 10 : 0787945714
ISBN 13 : 9780787945718
Ancien ou d'occasion
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Entry Strategies for International Markets
Edité par
Jossey-Bass, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Entry Strategies for International Markets
Edité par
Jossey-Bass, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
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Entry Strategies for International Markets
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Wiley & Sons, Incorporated, John, 1998
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ISBN 13 : 9780787945718
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Entry Strategies for International Markets
Edité par
Wiley & Sons, Incorporated, John, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. rev Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 4128038-6
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Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
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Paperback. Etat : Very Good. Entry Strategies for International Markets, 2nd, Revised and Expanded Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780787945718
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Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
Edité par
Jossey-Bass, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002113027
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Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
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Jossey-Bass 02/10/1998, 1998
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ISBN 13 : 9780787945718
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Entry Strategies for International Markets
Edité par
Wiley & Sons, Incorporated, John, 1998
ISBN 10 : 0787945714
ISBN 13 : 9780787945718
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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