Hidden Assets WB - Couverture souple

Hodiak, Diane

 
9780787953515: Hidden Assets WB
Couverture souple
ISBN 10 : 0787953512 ISBN 13 : 9780787953515
Editeur : John Wiley & Sons, 2008

Synopsis

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

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À propos de l?auteur

DIANE HODIAK is a consultant and trainer to nonprofits in marketing, fund development, planning, and public relations. She has more than twenty years of experience in the field. JOHN S. RYAN former vice president and director of planned giving for the University of Minnesota Foundation, has been a professional fundraiser since 1960. He is the founder of Major Gifts, Inc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
2008
Langue
anglais
ISBN 10 
0787953512
ISBN 13 
9780787953515
Reliure
Broché
Nombre de pages
128
Coordonnées du fabricant
non disponible
Personne responsable
non disponible