From .Com to .Profit: Inventing Business Models That Deliver Value and Profit - Couverture rigide

Earle, Nick; Keen, Peter G.W.

Couverture rigide

ISBN 10 : 0787954152 ISBN 13 : 9780787954154

Editeur : Jossey-Bass Inc.,U.S., 2000

Synopsis

This is a guide from e-strategists on how to make profit in the new world economy. The authors say we are in the midst of the first era of e-business, characterized by experimentation, vague or non-existent business models, and dubious value propositions. This era is driven by technology. The next era of e-business will be characterized by a focus on value creation built on business models that are sustainable and profitable. In this next era the key drivers will be: perfecting logistics; establishing long term customer relationships; harmonizing sales channels for customer benefits; building a power brand; transforming corporate capital and cost structure ;and ultimately becoming a value added intermediary.

A propos du livre

Présentation de l'éditeur

Until now, all it′s taken to build a successful e–business is the right technology. An online storefront goes up and a company′s market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they′re going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit.

Nick Earle, the driving force behind Hewlett–Packard′s worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e–business in the coming decade.

Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.

Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Revue de presse

"Earle and Keen′s timing could not be better. Investors have clearly called out for e–commerce companies to move beyond business models to business realities. This book focuses on critical drivers for making that transition and gives a wealth of examples that bring home its points. This is an important book that can help migrate e–businesses from the list of ′first movers′ to the list of ′first provers.′" ––Geoffrey Moore, chairman, The Chasm Group

"Don′t even try to raise capital until you′ve read and incorporated the ideas in this book into your startup." ––Guy Kawasaki, CEO, Garage.com

"Nick Earle and Peter Keen provide an accurate and compelling overview of the current e–business turmoil and landscape. From .com to .profit defines the current struggles companies face and offers candid insights on how to create the right Internet business model to achieve profitability." ––Patty Seybold, CEO, The Patricia Seybold Group; author, Customers.com

"This book provides the solid business basics that companies need to move from the old era of .com to the next era of .profit."(Euro Business, March 2001)

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0787954152
• ISBN 13: 9780787954154
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible