How to Establish a Unique Brand in the Consulting Profession Powerful Techniques for the Successful Practitioner - Couverture rigide

Weiss, Alan

Couverture rigide

ISBN 10 : 0787955132 ISBN 13 : 9780787955137

Editeur : Jossey-Bass Inc.,U.S., 2001

Synopsis

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss - an internationally recognized expert in consulting and marketing - this essential resource, the second book in "The Ultimate Consultant" series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. "How to Establish a Unique Brand in the Consulting Profession" will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. "Alan Weiss should be branded as The Consultant's Consultant! His new book, "How to Establish a Unique Brand in the Consulting Profession", is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed." - William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI).

A propos du livre

À propos de l'auteur

Alan Weiss--author, international consultant, highly--sought keynote speaker--is the founder and president of Summit Consulting Group. His clients have included Hewlett--Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes--Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey--Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & Sons, 2000). Weiss resides with his wife, Maria, in East Greenwich, Rhode Island.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0787955132
• ISBN 13: 9780787955137
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible