How to Write Successful Fundraising Letters: Sample Letters, Style Tips, Useful Hints, Real-World Examples - Couverture souple

Warwick, Mal

Couverture souple

ISBN 10 : 078795652X ISBN 13 : 9780787956523

Editeur : Jossey-Bass Inc.,U.S., 2001

Synopsis

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter--writing tutor----direct mail expert Mal Warwick----shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results----not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step--by--step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no--nonsense, jargon--free work has helped thousands of fundraisers achieve results.

A propos du livre

À propos de l'auteur

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 078795652X
• ISBN 13: 9780787956523
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible