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Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money - Couverture rigide

Burnett, Ken

 
9780787960896: Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money
Couverture rigide
ISBN 10 : 0787960896 ISBN 13 : 9780787960896
Editeur : Jossey-Bass Inc.,U.S., 2002

Synopsis

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

  • Implement creative approaches to relationship-building fundraising
  • Avoid common fundraising errors and pitfalls
  • Apply the vital ingredients for fundraising success
  • Build good relationships through marketing
  • Achieve a greater understanding of their donors
  • Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
  • Prepare for the challenges of twenty-first century fundraising

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

KEN BURNETT is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is a director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid—Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written or cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at www.kenburnett.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
2002
Langue
anglais
ISBN 10 
0787960896
ISBN 13 
9780787960896
Reliure
Relié
Numéro d'édition
2
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible