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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Couverture rigide
Synopsis
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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À propos de l?auteur
Scott M. Davis is a managing partner at the Chicago office of Prophet, and a former marketing and distribution manager at Procter and Gamble. He is an adjunct professor at Northwestern University's Kellogg School of Management, a contributing editor to Brandweek, and an editorial board member of the Journal of Consumer Marketing. His work has been featured in such publications as the Wall Street Journal, Fortune, and USA Today. Davis is the author of Brand Asset Management (Jossey-Bass).
Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP. He has written articles for publications including Marketing News and has been featured in Business Week, Business 2.0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edité par
John Wiley & Sons, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
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Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-635-589
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)
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Jossey-Bass Inc Pub, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9977567-6
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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP27402152
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Building the Brandâ"Driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey Bass Business & Management Series)
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John Wiley & Sons Inc, United States, New York, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. In "Building the Brand-Driven Business", authors Scott M. Davis and Michael Dunn - two of the nation's foremost experts on brands - map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004359316
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Damage Models and Algorithms for Assessment of Structures under Operating Conditions: Structures and Infrastructures Book Series, Vol. 5: 05
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Etat : Good. DJ will be clean and have at most light wear. Book will have been read but remains in excellent condition. Clean and tight binding. Cover may show slight wear. Contents will be clean and free from markings. N° de réf. du vendeur 9999-99984907455
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Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edité par
Jossey-Bass, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
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Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. N° de réf. du vendeur G0787962554I4N00
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Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edité par
Jossey-Bass, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. N° de réf. du vendeur G0787962554I4N00
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Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
Edité par
Jossey-Bass, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. N° de réf. du vendeur G0787962554I4N00
Quantité disponible : 1 disponible(s)
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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Edité par
Wiley & Sons, Incorporated, John, 2002
ISBN 10 : 0787962554
ISBN 13 : 9780787962555
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 2486397-6
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