Marketing Research that Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition - Couverture souple

Andreasen, Alan R.

 
9780787964191: Marketing Research that Won't Break the Bank: A Practical Guide to Getting the Information You Need, Second Edition
Couverture souple
ISBN 10 : 0787964190 ISBN 13 : 9780787964191
Editeur : Jossey-Bass, 2002

Synopsis

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

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À propos de l?auteur

Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown University and executive director of the Social Marketing Institute. He is a past president of the Association for Consumer Research. Andreasen is the author or editor of numerous books, including Ethics and Social Marketing (2001), Strategic Marketing in Nonprofit Organizations (6th ed. with P. Kotler, 2003), and Marketing Social Change (Jossey-Bass, 1995).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass
Date d'édition
2002
Langue
anglais
ISBN 10 
0787964190
ISBN 13 
9780787964191
Reliure
Broché
Numéro d'édition
2
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible